What the heck is that?

What the heck is that?

You may be wondering why our logo is a critter with ears large enough to make Mickey Mouse jealous.

Well, let me give you an insight into the process of choosing a logo as revealed by the graphic design artists at creativebloq.com. On their website they lay out 25 rules to creating the perfect logo for your business. They even offer this creative flowchart to help guide you in the laborious process of creating a logo that will define you forever.

This is a lot of work. So I will show you how I came up with our logo instead.

Step 1: Google “Mongolian Animals”.
Step 2: Choose an animal that I could finger paint easily.


This led me to choosing the Long-eared Jerboa, a tiny, bouncy rodent from the Gobi desert.

Our team coordinator, Roberta, just requested (aka bossed) me to provide some actual information on this little creature.

Here goes:

The long-eared jerboa was discovered in the later 80′s by a National Geographic expedition that was documenting terrestrial animals that could survive in the harshest deserts on earth. The jerboa is more closely aligned to marmots genetically, rather than mice or rats with whom it shares its physiologic distinction. Not surprisingly the jerboa has the largest ear-size to weight ratio of any mammal in the animal kingdom.

If you watch a video of one, you will notice that it pulls its ears towards its back and flares them out when hopping. This grants them the unique aspect of also being the only animal that gets a minimal amount of lift out of their ears a la Dumbo.

The jerboa is also a monotreme, like the duck-billed platypus and echidna of Australia and Papua New Guinea, meaning that is is an egg-laying mammal. How the skittering and bouncing creature keeps its eggs from coming out scrambled has yet to be discovered by scientists.

The most important thing to know about the Jerboa is that it is our logo, it does bounce, and everything else I wrote above was made up.

Oh, and it is really easy to finger paint. Just a bunch of circles and a tail.